Privacy Policy
Novo SRLS ("we", "us") respects your privacy. This policy explains how we collect, use and protect your personal data when you visit novolifestyle.it and use our services.
Data Controller
Novo SRLS, Via J.-Baptist-Rufin 5, 39012 Merano (BZ), Italy. Email: info@novolifestyle.it
Data We Collect
We may collect: name, email, phone number, payment information (processed by Stripe), booking details (processed by Smoobu), device information, IP address, and browsing behaviour via cookies and Meta Pixel.
Purpose of Processing
We process your data to: manage bookings and payments, communicate with you (including via WhatsApp), improve our services, run marketing campaigns via Meta (Facebook/Instagram), and comply with legal obligations.
Third-Party Services
We use the following third-party services that may process your data: • Stripe — payment processing (PCI-DSS compliant) • Smoobu — booking management • Meta Pixel & Conversions API — analytics and advertising (Facebook, Instagram) • WhatsApp Business — guest communication • Netlify — website hosting • Unicorn Studio — visual effects Each provider operates under their own privacy policy. Data may be transferred outside the EU where adequate safeguards are in place.
Your Rights
Under GDPR, you have the right to: access your data, rectify inaccurate data, request deletion, restrict processing, data portability, and object to processing. To exercise these rights, contact us at info@novolifestyle.it.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described above, or as required by law (e.g. tax records for 10 years).
This policy was last updated on 19 April 2026. We may update it periodically.